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Loblaw targets food-savvy Canadians in major marketing overhaul | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Susan Krashinsky - MARKETING REPORTER

Canada’s largest packaged foods brand built its image on helping customers discover tastes that were new to some: spicy peanut sauce from Sichuan, paprika marinade from Spain.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/loblaw-targets-food-savvy-canadians-in-major-marketing-overhaul/article20647658/
 

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